If that title seems familiar, it’s because it should be. It’s basically the title of my column in July last year, written when I blew my top after being awakened very early in the morning by an SMS message in my Globe cell phone selling a condominium unit.

I had been getting those unsolicited text messages—spam really—continuously, and my problem is that I usually drop everything to read those SMS messages, since I assume these were urgent and/or important.  I’m in fact a believer in the etiquette in this technological era to respond to text messages (and emails) immediately, or at least acknowledge their receipt.

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