In the saga between Manny Pacquiao and Floyd Mayweather Jr., the Filipino was the underdog but was the media darling in what is a clear demonstration of the agenda-setting theory in mass communications.

The website www.masscomtheory.com clearly defines agenda-setting theory: “Also known as The Agenda Setting Function of the Mass Media, it was first put forth by Maxwell McCombs and Donald Shaw in 1972 in Public Opinion Quarterly. They originally suggested that the media sets the public agenda, in the sense that they may not exactly tell you what to think, but they may tell you what to think about.”

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