TOSOT, a global leader in air-conditioning systems and appliances, is bringing its line of innovative products to the Philippine market.
Tosot, a premium brand of Gree, said to be the biggest manufacturer of residential air-conditioners in the world, officially launched on Wednesday as it presented its showroom in Pasay to the media.
Tosot Philippines also held a grand launch the same day, where dignitaries and executives of Gree China came in full force to support the brand expansion in Southeast Asia.
Tosot Philippines general manager Tom Balete said the brand intends to compete in the segment of the market which demands innovative and premium solutions for air-conditioners, in response to growing consumer sentiment for quality brands.
“We have been observing the market for years now. We noticed that in the past couple of years, many families and businesses have started to upgrade their air-conditioning systems to something that goes beyond cooling their rooms. They want efficiency and quiet that cheaper products don’t have,” he said.
He said that consumers’ penchant to upgrade their appliances could be due to a growing middle class in the country, which supports the growth of the retail sector and enables premium brands to enter the Philippines.
In fact, Balete said that in the Southeast Asian region, analysts are predicting that the middle class is expected to triple from 525 million in 2009 to 1.74 billion in 2020.
In the Philippines, economists also expect the retail sector to grow its contribution to the country’s gross domestic product to 20 percent in 10 years, up by 7 percent from last year’s 13 percent.
This growth should push demand for quality products, Balete said.
“Tosot’s entry to the Philippines couldn’t come at a better time. We want to be that alternative premium brand of air-conditioners and we will compete in terms of providing really technologically advanced products that will set the bar for air-conditioners, especially in terms of energy consumption and area acoustics,” he said.
He said Tosot Philippines will also place priority on products that are ecologically friendly.
“Our work primarily focuses on making lives more comfortable at no expense to nature. For every product we create, we think about how it will impact the environment.”
Tosot prides itself on using R-32 & R-410A refrigerants in its air-conditioning units. These special refrigerants do not contribute to ozone depletion, and allow for lower power consumption and less impact on global warming.
Tosot also uses the inverter air-conditioning system that consumes less electricity compared to conventional air-conditioning units. This means less energy, reduced production costs, and an environment-friendly business.
As a premium brand, Tosot’s product lines are made using the best technology available today. The company strives to create a sophisticated and comfortable lifestyle where its clients are.
Tosot has eight production bases strategically located worldwide: Brazil, Pakistan, Vietnam, and cities in China that include Zhuhai, Chongqing, Hefei, Zhengzhou, and Wuhan. Annual production capacity is 60 million units of residential air-conditioners and 5.5 million units of commercial air-conditioners.
The Tosot brand was first introduced in 2003 and distributed globally in Italy, Canada, Hong Kong, Iraq, Russia, Ukraine, China, Belgium, Germany, Austria, Denmark, Israel, and Turkey.
Tosot has also partnered with various institutions like Don Bosco Technical Institute where Tosot Philippines gets student-trainees for a five-month training program. In turn, Tosot Philippines provides scholarships to these trainees as part of their corporate social responsibility.
Tosot Philippines also works with TUV Rheinland Philippines in ensuring that all Tosot products comply with the Philippine National Standard.
Besides its showroom, Tosot Philippines has also partnered with ecommerce firm Lazada in promoting and selling its products online.