Aljur comes to terms with showbiz reality



Who says youth is wasted on Aljur Abrenica?

Although there was a time his career hit a lull, it’s never too late for him to make up for lost time.

After clinching an important spot in GMA Network’s reality talent search StarStruck, his home studio’s management arm GMA Artist Center finally signed him up, opening up many opportunities.

Back when his career was unproductive, I simply saw Aljur as someone who was in no hurry but would nonetheless grab any golden moment thrown his way. He was no rebel even if he was misguided to challenge his mother studio that he was always made second fiddle to fellow artists and forced to go sexy against his will. He was labeled unprofessional and irresponsible during this time.

Aljur Abrenica

Aljur Abrenica

Indeed, he seemed to forget the Filipino value of “utang na loob,” and took in upon himself to go on hiatus and search his soul.

Eventually, he met life coach couple Benjamin and Gloria Cuaresma from Davao City through his talent scout Nelia Muñoz. There was trust at first sight.

The Cuaresmas advocate Ikepono, a Japanese concept on self-discovery, enlightenment and self-empowerment toward a search for inner peace and happiness.

Ikepono helped Aljur a lot, said the Cuaresmas. This new wave oriental philosophy, according to Benjie, guided Aljur in charting his own destiny.

Soon enough, GMA Network and its prodigal talent slowly patched up and renewed their ties even with pending court cases.

Today, besides getting his career back on track, Aljur went to join social organizations like the Rotary Club International District 3830 and World Vision. He has since actively participated in feeding and outreach programs for the less fortunate. He is also affiliated with Lyoness Foundation, which espouses the holy alliance of child and family and the preservation of environment.

All in all, Aljur Abrenica has gotten his groove back, and for him we are truly happy.


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