• All-new TT highlights Audi innovations


    D2---Audo-TT-6-0120151208“You dare or you don’t.” With these words, Audi heralded the much-awaited return of the four rings’ coveted sports coupe, the Audi TT, into the country.

    “Today marks a new day in Audi history,” declared Audi Philippines head Benedicto Coyiuto, in a short speech delivered before the unveiling of the third-generation TT at the German carmaker’s Global City showroom. “The TT has always led Audi into bold, new innovations.”

    Valued Audi customers and members of the media welcomed the Tango Red Audi TT Coupé and Nano Grey Audi TT Coupé S line with applause and constant clicks of cameras and phones, and pored over each gorgeous detail of the all-new TT iteration.

    Audi AG Director Richard Sorensen was on hand for a more detailed discussion of the TT. “We basically kept the formula very, very similar,” he said. “There’s a lot of shapes on the car that we’re used to seeing on the TT — the narrow glass area, the sloping roofline, big wheel arches.” Still, Sorensen pointed that the all-new TT is definitely “a lot edgier than the previous generation.”

    The third-generation TT measures 4.18 meters, almost identical to its predecessor. However, the wheelbase has been elongated by 37 millimeters to 2,505 millimeters — leading to even shorter overhangs for better turning performance. More importantly, despite its physical attributes and the wealth of technology packed in the vehicle, the present TT is actually — at 1,335 kilograms — 50 kilos lighter than the outgoing one.

    Sorensen demonstrated why by showing that a magnet doesn’t stick to the car’s body. “A significant portion is made of aluminum,” he said. Obviously a key Audi tenet, lightweight construction has been taken further in the all-new Audi TT. The Ingoldstadt-based automaker went for “the right amount of the right material in the right place for optimal functions.” The benefits, Sorensen revealed, are enhanced braking performance, better acceleration and improved cornering.

    Rumbling under the TT’s aluminum hood is a 2.0-liter TFSI power plant churning out a robust 230 horsepower and 370 Newton-meters. Even here, Audi puts on its innovation cap. An additional indirect injection supplements the direct injection of the FSI. Audi’s valvelift system adjusts the valve stroke on the exhaust side. For thermal management, a rotary valve module and exhaust manifold are integrated into the cylinder head. The numbers are compelling: zero to 100 kilometers per hour in under six seconds, and an electronically governed top speed of 250 kph.

    The TT is a truly groundbreaking vehicle on many fronts as it premieres Audi’s proprietary innovation called the “virtual cockpit.” At its heart, asserted Sorensen, is the “highest-resolution, quickest-processing-speed display ever put in a car.” A 12.3-inch LCD screen and customizable display present information either as round dials or through futuristic full-screen views. It’s up to the driver what he or she wants to see — and when. “Imagine going through a list of nearby restaurants on the virtual cockpit,” he said with a smile. The wealth of information and feature, of course, is conveniently located in the driver’s field of vision. Audi MMI also increases driving comfort through intuitive control and displays for infotainment and vehicle functions. Steering wheel controls complete the thoughtful empowerment.

    Air-conditioning vents, or controls for that matter, are hardly ever thought of as showpieces of technology. But Audi engineers beg to differ. “The controls are in the ventilation outlets themselves,” explained Sorensen. This demonstrates operating logic, while freeing up control-panel space.

    Up front, the Audi TT immediately declares its intentions, as well as its abilities. The 3D-design headlights lend aggression to the already low-profile, muscular vehicle. Xenon plus units are standard, with full LED headlights coming with the S line package. The pioneering Audi Matrix LED technology is optional, wherein the high beam is generated by controllable individual LEDs. There is an unmistakable contour created by the separating strip in the headlights, which is illuminated by light guides. The Matrix LED headlights consist of 12 LEDs and include another Audi innovation: dynamic turn signals that light up sequentially in the direction in which the driver is steering. The predictive cornering light uses navigation data to move the cone of light into the curve before the steering wheel is turned.

    Awards for the Audi TT
    Whichever variant one chooses, drivers will benefit from the range of features, niceties, and, yes, innovations from the Auto Express Coupe of the Year. The Audi TT, said the respected car magazine, “lives up to its predecessors’ billing as a style icon, but is more focused and better to drive than ever.”

    Audi also received an accolade from the Cars Award of the British daily newspaper “The Daily Telegraph” with the Audi TT Coupé as the “Best Sports Car”.” Readers rated the cars in ten different categories, which covered such aspects as driving enjoyment and dashboard layout.

    Finally, various automobile and smart phone manufacturers, cellular phone service providers and software companies competed for the top spot in a total of ten categories in the “Connectivity Awards ” sponsored by auto motor und sport and CHIP. Audi came out top in the categories Navigation, Telephone Integration, Sound System, Entertainment / Multimedia and Connected Cars.

    “The awards show that we are on the right track,” said Prof. Dr. Ulrich Hackenberg, member of the Board of Management of Audi AG, Technical Development. “We consider connectivity to be a megatrend that will keep us busy well into the future. We use Audi connect to seamlessly connect our automobiles with their environment – with the driver, the Internet, infrastructure and other vehicles.”

    In the category “Connected Cars,” the voters chose the new Audi TT as the best-connected car. The connectivity highlight in the compact sports car is the Audi virtual cockpit. It combines the instrument cluster and MMI screen into a central, digital unit, and sets new standards with dynamic animations and precise graphics.

    “Electronics play a key role in vehicle connectivity. Our team has worked hard here over the last few years. Awards like this spur us on to further pioneering achievements,” added Ricky Hudi, head of Electrics/Electronics Development at Audi AG.

    More information about the TT can be obtained by visiting Audi showrooms in Greenhills, Global City, Taguig City, and Alabang, Muntinlupa City.


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