• All systems go for Madrid Fusion Manila

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    All for Madrid Fusion Manila (from left) SMX general manager Dexter Deyto; SM Mall of Asia AVP operations Perkin So; SM Mart Inc. SVP marketing communications group Millie Dizon; SM Supermalls president Annie Garcia; Chef Margarita Fores; DOT director of market development and Madrid Fusion Manila project director Verna Covar-Buensuceso; Mielle Esteban of Arum EstratigiasInternacionalización, and SM Supermalls SVP marketing Jonjon San Agustin

    All for Madrid Fusion Manila (from left) SMX general manager Dexter Deyto; SM Mall of Asia AVP operations Perkin So; SM Mart Inc. SVP marketing communications group Millie Dizon; SM Supermalls president Annie Garcia; Chef Margarita Fores; DOT director of market development and Madrid Fusion Manila project director Verna Covar-Buensuceso; Mielle Esteban of Arum EstratigiasInternacionalización, and SM Supermalls SVP marketing Jonjon San Agustin

    THE Philippines and Spain share a deep and colorful history and what better way to celebrate these two cultures than through their vibrant and intertwined culinary traditions.

    This April, the most anticipated epicurean event will celebrate the two countries’ 300 years worth of shared connection through food in one global event where the international top chefs showcase culinary innovations and cutting-edge techniques, ingredients and recipes taking food and dining to the next level. If one wants to see the “future of food,” this is the place to be in.

    All roads lead to Moa
    The venue of this historic affair are the different locations within the SM Mall of Asia Complex, whose executives are all set to welcome Madrid Fusion’s arrival to Asia for the first time, effectively putting Manila at the heart of culinary interest worldwide.

    Madrid Fusion Manila 2015 takes place from April 24 to 26 at the SMX Convention Center in Pasay City and highlights the Philippines as an haute cuisine destination in Asia. A welcome night kicks off the grand event at SM By the Bay for the official delegates, coinciding the day allotted for the best of Philippine food, art, and culture.

    “SM is proud to be the venue of the historic Madrid Fusion Manila. We believe that one of the Philippines’ best-kept secrets is our rich culinary heritage,” expressed Steven Tan, SM Supermalls senior vice president. “We also want to bring the excitement of Madrid Fusion, particularly Spain’s strong influence in our food and culture, to our mall-goers by taking these culinary festivities to our malls.”

    To help create national awareness for this cultural milestone, the official Madrid Fusion Manila 2015 TV commercial is being aired in all SM Cinemas nationwide.

    Michelin-starred chefs to gather at SMX
    Set to captivate Manila with their culinary virtuoso are Spain and Asia’s legendary chefs Andoni Luis Aduriz, Elena Arzak, Quique Dacosta, Ramón Freixa, Francis Paniego, Paco Roncero, Mario Sandoval, Paco Torreblanca, André Chiang, and Alvin Leung. Presenting the Philippines’ own diverse and imaginative epicurean traditions are chefs Fernando Aracama, Margarita Forés, J Gamboa, José Luis “Chele” Gonzalez, Pepe Lopez, Rob Pengson, Bruce Ricketts, Myrna Dizon, Claude Tayag, and Juan Carlos de Terry. Taking center stage at the congress will be this exciting encounter between Spain’s legendary Michelin-starred chefs and the Philippines’ very own culinary stars. A trade exhibition will focus on the finest Spanish and Filipino products from Spanish wines and cheeses, to the Philippines’ world-class exports such as rice, cacao, coffee, mango, coconut, and liquors.

    Gourmet weekend market
    A feast of everything delectably Filipino-Spanish will delight foodies at the Gourmet Weekend Market also from April 24 to 26 at SM Mall of Asia. A premium selection of cheese, tapas, wine, ingredients, local finds and special bundles shall be made available in partnership with SM Markets (SM Supermarket and Hypermarket).

    Spanish food specials
    New food concepts that reflect culinary innovation and technique will be available only this April at select SM Mall of Asia restaurants where special dishes with Spanish influence or cooked with the finest local produce, ingredients and flavors are sure to bring out your inner foodie. Savory goodness awaits mall-goers of SM Aura Premier, which will host its own Spanish-themed fiesta with music, dancing, food and drinks on April 26 at the Sky Park lawn.

    During the festival, irresistible dining deals await all food lovers at SM Megamall’s flagship and first-in-the-country dining destinations and the newly opened Mega Food Hall.

    For the complete schedule of events at SM malls, visit SM Supermalls on Facebook or @smsupermalls on Instagram. For more information on how to register for Madrid Fusion Manila 2015, log on to www.madridfusionmanila.com.

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