NEW DELHI: ith 100 million new internet users every year, Amazon is betting big on India, but a major new investment in homegrown rival Flipkart means the battle to dominate the fast-growing e-commerce market is set to heat up.

Flipkart announced this week that top international companies including Microsoft, eBay and China’s Tencent had pledged investments totalling $1.4 billion, among the largest sums ever raised by an Indian start-up.

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