An enterprise uplifting Filipino farmers

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In its contract growing program, Vitarich provides farmers with access to the technology and chicken breeds necessary to foster a flourishing poultry farm

In its contract growing program, Vitarich provides farmers with access to the technology and chicken breeds necessary to foster a flourishing poultry farm

IN a fertile and rich environment such as the Philippines, farming can be an equally rich trade. Poultry, in particular, has risen to become the leader in the local farming industry and serves as the backbone of the backyard farming enterprise.

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However, this enterprise is plagued by the fact that most chicken breeds used by Filipino backyard farmers are susceptible to destructive poultry diseases and parasites, which in some cases are only further aggravated by poor management.

The simple solution lies in providing proper education to the farmers as well as a stronger breed of chicks. To address this issue, contract growing has become increasingly popular.

Contract growing or, simply put, rearing chickens for big¬ger poultry producers, is an opportunity that allows backyard farmers to have access to the technology and chicken breeds necessary to foster a flourishing poultry farm, and in turn, allow the corporations to source poultry locally.

Vitarich Corp. (VC), one of the country’s leading producers of animal feeds, which has branched out into the poultry business via their hatcheries, Halal-certified dressing plants and Cook’s dressed chicken, is championing the trend of contract growing as a large part of their Corporate Social Responsibility program.

Aptly called their Supplemental Broiler Growing Program, the company provides small- to medium-sized entrepreneurs with all the needed materials to start their own poultry farm.

Farmers need only provide the basics; housing, manpower, electricity, water, and miscellaneous expenses. VC provides the essential and more technical aspects like feed, support, vaccines, tech services, and of course, day-old chicks.

Since the breed of chicken is arguably the most important variable in ensuring a strong and healthy flock, VC uses world-renowned Cobb broiler chicks. These chicks are superior due to their good initial body weight, excellent growth rate, stronger immunity, low mortality rate, lower cost of brooding, and they grow to be the customer-preferred round double-breasted meaty broilers with big short legs.

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