‘Ang Larawan’ returns to cinemas amid public clamor

The last few days have indeed been a roller coaster ride for the cast and crew of “Ang Larawan.” Two days into its opening in the 2017 Metro Manila Film Festival (MMFF) on Christmas Day, the musical movie adaptation of Nick Joaquin’s “A Portrait of the Artist as Filipino” was pulled out of more than 25 theaters nationwide, with consent from its producers, due to under whelming audience turn out.

MMFF 2017 spokesperson Noel Ferrer said on Tuesday in an interview on DZMM that the decision was made after first day box office reports. He related how Larawan’s producers had met with cinema and mall owners and conceded that the movie had little pull in some areas. An agreement was made between both parties, however, screening will resume by January 1.