UNITED NATIONS: UN Secretary-General Ban Ki-moon appointed Red from the Angry Birds as Honorary Ambassador for Green on the International Day of Happiness and encouraged young people to take action on climate change and make the Angry Birds happy.
The United Nations on Friday (Saturday in Manila) announced a campaign launched in partnership with the Angry Birds—the globally renowned mobile game characters —to make a direct link between tackling climate change and people’s happiness and well-being on the occasion of the International Day of Happiness, which falls on March 20.
“The Angry Birds have entertained millions of people around the world—and now they are part of making the world a better place,” said Ban, who appointed Red of the Angry Birds as an Honorary Ambassador for Green at a launch event at UN Headquarters in New York.
“We are proud to give Red a reason to go Green. There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all,” Ban said.
The campaign, in partnership with Sony Pictures Entertainment, the UN Development Program and UN Foundation, encourages young people to step up their actions to address climate change and ensure a sustainable and happier future for all.
As part of his ambassadorial duties, Red will go on a “virtual world tour” starting on March 21, highlighting various ways to take climate action.
His tour will take him to Paris, where countries adopted an historic agreement to address climate change in December, and will end in New York, where world leaders will sign the Paris Agreement at UN Headquarters on April 22.
The International Day of Happiness is an important observance to acknowledge that happiness and well-being are universal goals and the importance of their recognition in public policy objectives.
This year it focuses on the relationship between having a healthy planet and our happiness.
Ban also rallied people worldwide to increasingly participate in the annual observance of Earth Hour so they can help elevate the campaign against climate change.
“This is our time to change climate change,” he said in a message released Saturday, the date set for Earth Hour 2016.
Earth Hour is the 60 minute-long global lights-off event signifying people’s concern for the environment and climate change’s impacts – in the process increasing awareness and inspiring action on these matters.
For the Philippines, experts said the impacts of climate change are increasing onslaught of extreme weather events as well as sea level and temperature rise.
They identified the Philippines as among countries most at risk for such impacts.
World Wide Fund for Nature (WWF) initiated Earth Hour which debuted in Australia almost a decade ago in 2007 with an estimated 2.2 million participants there.
Last year, a record-breaking 172 countries and territories participated in Earth Hour.
WWF lauded the Philippines for championing Earth Hour since 2008. The country topped participation records from 2009 to 2013 to earn the title Earth Hour Hero Country.
In the Philippines, activities lined up for Earth Hour 2016 included an exhibit of stationary bamboo bicycles connected to energy-harvesting generators as well as other renewable energy technologies.