Whether in food trends, electronics, fashion, music or TV shows, K-Pop—or Korean Pop—continues to win the world over, most especially in the Philippines. Hardly any proof is needed in fact, what with the ever growing popularity of Korean dramas (also known as K-dramas and Koreanovelas) on prime time television, sold out K-Pop concerts, Filipino K-Pop singing contests, not to mention shops and restaurants of all kinds devoted to the styles and tastes of these ever creative and industrious Asian neighbors.

Even Filipino celebrities have been bitten by the K-Pop bug, with no less than “Philippine Sweetheart” Anne Curtis as the most vocal, enthusiastic and almost fanatic among the glittering pack.

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