“IT” girl Anne Curtis’s choice of the Audi brand speaks volumes about the value of the Ingolstadt-based carmaker.
“Whatever you choose from the stable, you won’t go wrong,” said Curtis, whose success demonstrates the enduring “aspirational” qualities of Audi.
Curtis’s life, including her personal choices as a consumer, gets a lot of attention and scrutiny. This makes the star a very bankable endorser—she has more than six-million followers on Twitter (@annecurtissmith)—who has a halo effect on everything she touches. But Curtis is very fastidious about quality, and as a celebrity, is highly critical and particular with the products she uses.
Part of the busy career of a star like Curtis is the constant traveling to get to numerous appointments and engagements. And so not just any ride will do.
“I need to feel both secure and comfortable in my car,” she said. “It goes without saying that it should look great as well.”
Curtis admits she is smitten with the Q3, Audi’s five-door compact SUV, and enjoys taking it on drives where the terrain can get challenging. In the Q3, a 2.0-liter, 180hp, 380Nm, TDI engine is mated to Audi’s quattro permanent all-wheel drive system and a dynamic seven-speed S tronic transmission.
“We welcome this endorsement by a person of her celebrity status,” said PGA Cars Sales Director Lito Jose. “We’ve always maintained that Audi, with its continued commitment to cutting-edge technology, frugal consumption and powerful performance, remains a highly aspirational choice for discriminating motorists.”
In appreciation for Curtis’s affinity with Audi, Audi Phils. head Benedicto Coyiuto and Bea Coyiuto recently threw a simple birthday bash for the brand ambassador at the Audi showroom in Bonifacio Global City. At the event, Curtis blew out candles on her birthday cake amid delighted singing from members of the Audi team, before she was escorted by the Coyiutos to an Audi A6 that she could take home and use.
The A6 luxury sedan represents the height of Audi innovation, underscored by an intelligent aluminum hybrid chassis that makes the car extremely lightweight, rigid and safe. The A6 recently received a five-star rating in US NCAP, the maximum rating for crash safety.
“I’m excited to take this baby on the road,” Curtis said.
Whether powered by a 2.0-liter or a 3.0-liter TDI engine, the A6 is available through PGA Cars’ Four Rings Financial Services program that offers an option of no down-payment through the Audi Premium Lease Program or no interest through the Audi Financing Program. The Audi premium lease allows customers to drive the A6 with no rental fees for the first three months.
For more information, call 727-0381 to 85 or visit Audi showrooms in Greenhills, Bonifacio Global City and Alabang.