Just moments after he reported a 170-percent growth in net income for Globe Telecom in 2014, company president and CEO Ernest Cu led the launch of yet another trailblazing service that will most likely bring this Ayala Corp. subsidiary to its imminent goal of becoming a P100 billion-revenue enterprise.
The product is simply called “Hooq,” the newest and most exciting addition to the growing services under the year-old success that is collectively dubbed, “Wonderful World with Globe.” The said campaign is what gave both pre-paid and post-paid subscribers such services as Call-All/Text All, free Facebook and Viber connections, and downloadable music via Spotify among many others.
Rolled out on February 5 at The Green Sun in Makati City, Hooq is a highly impressive start-up venture led by Singtel with Sony Pictures Television, Warner Bros. Entertainment, Viva Entertainment Inc., Regal Entertainment, ABS-CBN Corp., and GMA Network, to enable Globe subscribers to enjoy unlimited online streaming access and offline viewing options to top Hollywood and Filipino movie and TV content via smartphones, tablets and computers.
“Much like Globe changed the way Filipinos consume mobile, with Hooq, we will change the way Filipinos enjoy entertainment,” Cu confidently declared.
The telco’s head honcho underscored the huge amount of entertainment Filipinos consume, not only via TV and cinema, but even in purchasing video content whether online or through other “resourceful” means.
Obviously pertaining to bootlegs, Cu quipped, “Now we’ll do it legally!”
“But in fact, the way we Filipinos demand entertainment today has already greatly changed,” he continued. “With all of us leading busy lives, we often don’t have time to catch our favorite shows when they’re actually shown on TV. I’ve actually stopped watching TV altogether because I want to be able to watch the shows that I want on my own terms.”
With Hooq—created by Singtel to be “Asia’s video-on-demand service”—Globe subscribers “can watch Hollywood movies as Harry Potter, Spider-Man and Inception, while enjoying popular TV series such as Gossip Girl, Friends and Smallville,” as the launch handout stated. “Local film and TV content will also be available . . . [with access to]local high grossing films such as Metro Manila, A Secret Affair, Shake, Rattle and Roll, Ang Tanging Ina, as well as classics including Dyesebel, Bagets and Bituing Walang Ningning . . . [while]highly rated TV shows like My Husband’s Lover, Mulawin, Tayong Dalawa and Maria Clara will also be available anytime, anywhere.”
Globe Chief Operating Advisor Peter Bithos—who as Cu announced will move over to head Hooq as CEO come March 31—elaborated, “Hooq, which debuts here in the Philippines, offers over 10,000 blockbuster movies and TV series for this digitally savvy market that has a combined love for both local and Hollywood content. And all this will be made available to them for just P199 each month.”
Now isn’t’ that another wonderful reason to get hooked on Globe?