Anti-frizz20130829To launch hair care brand TRESemmé’s anti-frizz Keratin Smooth range, the brand will roll out a roving salon beginning August 31 in select locations in Metro Manila. Dubbed the TRESemmé Style Bus, the innovative marketing effort, was launched on Tuesday at the Cav Café in Bonifacio High Street, Taguig City.

“Keratin Smooth is created for women who want to manage their frizz but don’t have the time to go to the salon or blow dry their own hair,” shared Ann Esteves, Unilever’s brand manager for Hair Care.

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