To launch hair care brand TRESemmé’s anti-frizz Keratin Smooth range, the brand will roll out a roving salon beginning August 31 in select locations in Metro Manila. Dubbed the TRESemmé Style Bus, the innovative marketing effort, was launched on Tuesday at the Cav Café in Bonifacio High Street, Taguig City.
“Keratin Smooth is created for women who want to manage their frizz but don’t have the time to go to the salon or blow dry their own hair,” shared Ann Esteves, Unilever’s brand manager for Hair Care.
To demonstrate how to use the keratin-infused products, hairstylists from the Creations by Lourd Ramos Salon will be on board the bus and ready to answer any questions regarding hair care, styling and of course, the TRESemmé range.
Ramos, who was also present at the salon-on-wheels launch, guaranteed that he personally trained the stylists himself. He also raved about the hair products, specifically saying, “TRESemme is the only Keratin-based shampoo in the market right now that makes hair frizz-free for 48 hours.”
To avail of the roving salon’s services, consumers only need to make a single purchase from the product line, which will automatically entitle them to a shampoo and conditioning treatment, followed by blow dry and styling.
The TRESemmé Style Bus will roam around Metro Manila from September to October. For details visit TRESemmé Philippines’ Facebook page.