SINGAPORE: MTV, a unit of Viacom Inc., has announced the addition of the final international hip hop act, Filipino-American rapper, record producer and dancer, Apl.de.ap to complete the performers’ line-up at the MTV Music Evolution 2015, set to take place at the historic Quirino Grandstand, Rizal Park in Manila on May 17.
MTV Music Evolution is a live music event that brings to life the evolution of a music genre and enables young people to experience and discover how music styles and sounds have evolved over the years. This 2015 edition will mostly feature the hip hop genre, showcasing iconic and contemporary hip hop acts from both international and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences.
One of Philippines’ pride, Apl.de.ap will be bringing some of his own sounds to the music extravaganza, having gone solo in 2012 while still remaining a key member of The Black Eyed Peas.
The previously announced acts for MTV Music Evolution 2015 include Naughty by Nature, YG, DJ Mustard, Gloc-9 and Abra.
From Manila to the world
Recorded live for global telecast under the MTV World Stage global series to an international audience of more than three-quarters of a billion households in over 160 countries, fans can win free entry to this music event through a host of activities, including via the MTV Music Evolution website, MTV’s social media activations (e.g. Hip Hop Selfie), at the MTV Music Evolution road show today and tomorrow at Robinsons Place Manila, Ermita, and through activities organized by the music video channel’s partners.
Hosted by MTV Asia VJs Alan Wong and Hanli Hoefer, the show will have a May 30 airing at 7 p.m. in the Philippines.
On the day of the music festival, MTV Music Evolution 2015 will open its doors at 3 p.m., with the concert proper commencing at 7 p.m. The event, which hopes to draw music enthusiasts not just from across the country but the Asean region as well, is co-presented by the Tourism Promotions Board of the Philippine Department of Tourism and supported by the National Parks Development Committee.
All about Apl
Apl.de.ap is a Filipino-born American rapper, record producer, dancer and philanthropist, best known as a member of the Grammy Award-winning hip hop/pop group, The Black Eyed Peas. One of the Philippines’ home-grown artists who made it onto the international music scene, Apl.de.ap grew up in the barrios of Angeles City, Pampanga Province in the Philippines.
Through the support of a sponsor, Apl.de.ap went to live in LA where he met will.i.am. Despite a language barrier, both of them bonded immediately through a shared love of dance. Their friendship spanned high school years and more. The duo started performing together in LA from 1988 and together formed The Black Eyed Peas in 1995.
The group rose to fame in 2003 through their third album Elephunk with hits “Where Is The Love?,” which topped the charts in over 10 countries globally, and “Shut Up.” With six of The Black Eyed Peas albums under their belt, the group has been ranked as one of the world’s best-selling groups of all time, with more than 76 million records sold so far. The group also gained six Grammy awards, including “Best Rap Performance,” Best Pop Vocal Album,” and two MTV EMAs for “Best Pop Act” (2004, 2005) and numerous other accolades. “I Gotta Feeling” topped the Billboard single chart for an unprecedented 26 consecutive weeks in 2010 and was nominated for “Record of the Year” at the Grammys. The Black Eyed Peas were 12th on Billboard’s Decade-End Chart Artist of the Decade and 7th in the Hot 100 Artists of the Decade in 2010.
Today, Apl.de.ap remains a part of The Black Eyed Peas, but has also found success on his own, having founded his own label, BMBX Entertainment, which aims to sign Southeast Asian artists and give them exposure on the international stage. He also continues to tour the world DJ-ing events. Most recently, he served as one of the four coaches of the first and second seasons of The Voice of The Philippines. He is also a devoted philanthropist through his Apl.de.ap Foundation and an ambassador of many others such as Pinoy Relief and The Happy Hearts Gala in 2014.
At home, Apl.de.ap has been honoured as the biggest hit-makers in the Philippines at the MYX Music Awards in 2008, Global Achievement by a Filipino Artist at the GMMSF Box-Office Entertainment Awards in 2012 and honored with The Spirit Award from the Happy Hearts Foundation for his philanthropy work.