Apl macaroons


Providing Filipino children access to education



Beginning this month, Filipinos can embark on a sweet endeavor that will provide children the right to education through the help of macaroons.

On July 4, “Macaroons for a Cause” was officially launched at the Teatrino Music Hall in Greenhills Shopping Center, San Juan City. Initiated by Red Ribbon, Apl.de.Ap Foundation and Franklin Baker Company, the project aims to help address scarcity of classrooms in the Philippines.

According to statistics from the Department of Education, the country’s public school system lacked 70,000 classrooms nationwide just in school year 2011 to 2012 alone. With such a big gap like this, Macaroons for a Cause aims to construct school buildings in key areas in the country.

At the helm of the project is Allan Pineda—or more popularly known as Apl.de.Ap of Grammy-winning group Black Eyed Peas—who founded the Apl.de.Ap Foundation with the same objectives.

“I just wanted to have an education—to have a better life. In every Filipino family, the children want to help their parents. That was my goal,” Apl recounted of his childhood at Sapang Bato in Pampanga.

Just like many public school children, Apl also worked at a young just to have access to education. He explained how he grew up as a delivery boy for their small convenience store carrying charcoal and other products all over the town just to go to school.

And thanks to education that he is now enjoying the fruits of his labor now. Since he had come from the same situation many Filipino children also experience nowadays. Apl is more determined to achieve his goals.

According to him, about 4 million packs of Red Ribbon macaroons have to be sold in order to build their first classroom in Zamboanga. In every purchase of Red Ribbon’s macaroon pack worth P50, 14 percent or P7 will go directly to the Apl.de.Ap Foundation, which handles the classroom construction.

Nevertheless, Apl is hopeful that his foundation, now with over 160 school buildings constructed around the country, will be able to sustain its cause of providing quality and advanced education for the youth.


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