NELFA QUERUBIN

‘Armida’: A biography

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Armida Siguion-Reyna at the launch of her biography, ‘Armida: Unfinished Memoir’

Armida Siguion-Reyna at the launch of her biography, ‘Armida: Unfinished Memoir’

Armida Siguion-Reyna, one of Philippine arts and culture’s finest women, launch her highly anticipated biography on February 24 at Whitespace, Makati City.

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The launching of Siguion-Reyna’s biography aptly titled, Armida: Unfinished Memoir, served as a celebration in honor of her legacy as a pillar in both showbiz and public service. It also became a reunion of the most respected names in the entertainment and politics with the attendance of Vice President Jejomar Binay with his wife Dra. Elenita and daughter, Sen. Nancy, Manila Mayor Joseph Ejercito Estrada, newly-wed Chiz and Heart Escudero, Lucy Torres-Gomez, couple Gretchen Barretto and Tony Boy Cojuangco, and veteran actress Susan Roces, among many others.

Siguion-Reyna is a multi-faceted icon in the Philippines with notable accomplishments as a singer, actress, producer, and MTRCB chairman. She is best known for her musical TV show, “Aawitan Kita” which is the longest-running musical TV show in the country that has bagged awards since it made waves on Philippine television.

Siguion-Reyna was also a leading voice on the issue of film censorship. As a liberal thinker, she called for the Movie and Television Review and Classification Board (MTRCB) to scrap film censorship and lauded independent filmmakers for showcasing their uncensored films abroad. She even join an anti-censorship rally with National Artists including Bien Lumbera, Lino Brocka, and Ishmael Bernal among others—a fearless move that further carved Siguion-Reyna’s name as one of the best industry leaders.

Roughly two years in the making, Armida gives readers a glimpse of the fascinating and sometimes rebellious life of the influential 84-year-old Siguion-Reyna.

Each page of the book is filled with rich details of her vibrant life told by Siguion-Reyna herself side by side with an account penned by Nelson Navarro titled “The Singer and Her Song.”

“The book breaks the rules of how traditional biographies are presented, just as my mom has been doing throughout her life. It gives readers an inside view of her private thoughts about her public and professional relationships with behind-the-scenes revelations; her one true love, her fears, her strengths. It’s her backstory,” said Monique Villongco, Siguion-Reyna’s daughter who served as the book’s editor.

Armida Unfinished Memoir—The Singer and the Song is published by ABS-CBN Publishing Inc.

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1 Comment

  1. Galing naman nito, tagal ko na rin walang balita about Armida, galing may libro. Hello din po sa mga Binay, nakakatuwa naman po, supportahan ko po kayo promise…