Journey frontman mounts Asia-wide search for next big rock band
“Somewhere in world right now, there are four of five people sitting in a room, playing great music, looking for that hope for their dreams to come true; Arnel Pineda has the answer, and it’s called the Asian Music Camp.”
This is how Rene Walter, chief executive officer of Sanre Entertainment, who manages the international career of legendary band Journey’s Filipino frontman, introduced his ward’s upcoming large-scale venture.
Owing his rise to fame from small clubs and venues around Manila to headlining one of the world’s most famous rock bands, Pineda launched this week what is touted as the “newest and biggest Asian music talent competition for bands.”
“I just want to give others the same amazing opportunity I had to make it on the international stage, so I’m inviting bands all over Asia—including Asian musicians in other parts of the world—to send in one cover song and one original song to www.asianmusiccamp.com, for a chance to become the next big thing in the music scene.”
Indeed a first-of-its kind talent search, Asian Music Camp will progress from an online based competition to a TV reality search in the tradition of Big Brother.
“For three months beginning January 1, 2015, we welcome raw videos of bands to join the competition from which we will first select the top 50 entries, then the top 20 and 10, and finally the top five contenders for the music camp,” explained Arnel.
At the camp, cameras will be all over the place as the bands are mentored by international music industry professionals, and like other reality shows, depend on public votes for in selecting the grand champion.
“Not only will they learn from the best but our promise, together with Sanre Entertainment who is helping me pull off this dream, is to be with that winner until they release their first single and sells millions copies all over the world,” pledged Arnel.
While the winner will receive $1-million worth of prizes when the competition finally concludes half way through 2015, the singer believes that everyone who submits an entry “are winners” from the onset.
“Just uploading their songs on the website will give them global exposure and gain them a fan base,” he related. “There are still things we need to work on such as the final roster of judges, TV stations to work with for the Asia-wide reality show, etc., but for sure this will give musicians out there opportunities they only dream about just like I did before.”
For more information on the first Asian Music Camp produced by Sanre Entertainment and Arnel Pineda, log on to www/asianmusiccamp.com.