• Arnel Pineda’s song for ‘Yolanda’ survivors

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    Arnel Pineda’s recording also appears at the music video

    Arnel Pineda’s recording also appears at the music video

    Good music and compassionate hearts have found a common tune through Journey frontman Arnel Pineda’s version of “Charity,” Cha-Ching’s “donate” anthem, arranged by veteran television director and musician Bert de Leon.

    Cha-Ching are music videos produced by Pru Life UK and Prudence Foundation with the aim to teach children aged seven to 12 four fundamental money smart values—earn, save, spend and donate. The song “Charity” highlights the choice to donate and share what we have, either in the form of money, time, or basic goods to those who strive with survival.

    Pineda’s version of the anthem has been made available for download on iTunes along with the full Cha-Ching album. The proceeds of the song and album downloads will go to the Prudence Foundation’s Yolanda relief effort.

    The song is part of the original lineup of animated Cha-Ching music videos produced by the foundation. The music videos aim to teach children aged seven to 12 four fundamental money smart values—earn, save, spend and donate. The song highlights the choice to donate and share what we have, either in the form of money, time, or basic goods to those who strive with survival.

    Pineda recorded a cover of the original song showcasing his signature soaring rock vocals, while Anna Jomeo of the Mulatto band provided the singing voice.

    “We all need to be reminded of our social obligation to share to those who have less than we do. I am glad to play a part and hope everybody will download the song to support this worthy cause,” Pineda shared.

    Pineda’s version, described as a power ballad, is featured in a three-minute music video with all new animation sequences featuring the global relief efforts following the devastation of Super Typhoon Yolanda. The cartoon episode aims to introduce children to real-life situations in which the money-smart value of donating may be practiced. The Journey frontman also appears in the animation, with his own cartoon character.

    The vocalist also has his own charitable organization, the Arnel Pineda Foundation Inc. (APFI) and recently recorded the single “Listen With Your Heart” with other famed Filipino music artists as a tribute to the victims of Yolanda. The tribute was a gesture of thanks for the aid extended by over 50 countries in the aftermath of the natural disaster.

    Together with Journey, he has also helped give over two million meals to the United Nations’ World Food Program.

    The co-creator of Cha-Ching, PCA Regional Director Sean Rach, said the choice to collaborate with Pineda was a natural one. “We are Arnel and Journey fans. With his personal and the band’s commitments to help following Typhoon Yolanda, we knew that we shared the aspiration to give back to those in need. Arnel is an amazing person and his commitment to giving back to the community is truly inspirational. His voice is incredible and we are very honored that he agreed to donate his time and talent.”

    He added, “Anna sings ‘Charity’ with an impressive range and complements Arnel’s performance. Mr. De Leon’s vision and arrangement of ‘Charity’ as a power ballad adds great energy to the song. This will delight Cha-Ching fans.”

    The Cha-Ching Charity music video featuring Pineda can be viewed on Cha Ching’s interactive website ( www.cha-ching.com) and YouTube channel (www.youtube.com/ChaChingVideos). All songs from the 16 music videos are now also available for purchase from  iTunes Store.

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