Arum targets Chinese fight fans with new TV show

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LAS VEGAS: Promoter Bob Arum is continuing his push to build professional boxing’s profile in China with a weekly television program devoted to the Sweet Science that will begin airing there in May. Arum, founder of Top Rank Boxing, has already moved to tap into the potentially massive — and lucrative — Chinese audience for a sport that was banned under Mao Zedong for its violence and tang of the West. Top Rank is carefully crafting the pro career of China’s two-time Olympic champion Zou Shiming, who made his professional debut on a Top Rank card in Macau in April of last year.
AFP

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