• Asus PH targets 100% sales growth this year

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    Releases ZenFone AR
    TAIWAN computer hardware and electronics company Asus said it is targeting 100 percent growth in the Philippines this year after recording 50 percent growth in 2016 driven by strong demand for its laptop and smartphone products.

    “The consumers’ trust resulted in a remarkable, breakthrough growth. In the Philippines, we have reported a 50 percent growth and we are very thankful for this success,” George Su, Asus Philippines country manager, said last Saturday.

    The Zenfone AR, the world’s first Google Tango-enabled and Daydream-ready phone, officially launched in the Philippines on June 24, 2017 in Makati. PHOTO BY LISBET ESMAEL

    According to Su, their ZenFone series has received awards globally, with their Zenfone 3 ranked number one by some reviewers and that this model has a 28 percent market share in the P15,000 to P20,000 price band.

    Market research conducted by Growth from Knowledge (GfK) showed that Asus notebook sales in the country ranked number one in May 2016, he said.

    “This year we will push boundaries and challenge ourselves to achieve a 100 percent growth in the Philippines,” Su said.

    With this in mind, Asus has officially launched its newest offering, the ZenFone AR, dubbed as the world’s first Google Tango-enabled and Daydream-ready phone, allowing users to experience both mobile virtual reality (VR) and augmented reality (AR) technologies.

    Tango is a set of sensors and computer-vision software by Google that enables smartphone AR. It has three key capabilities—motion tracking, depth perception, and area learning. Daydream is Google’s platform for high-quality, mobile VR and supports fictional worlds in Daydream VR apps like Street View and Fantastic Beasts.

    The ZenFone AR is a 5.7-inch smartphone with 8 gigabytes random access memory and 128 gigabytes read-only memory, featuring a TriCam system with motion tracking system, depth sensing camera and 23MP PixelMaster camera.

    The augmented and virtual reality feature, Su said, is the “next must have smartphone feature.”

    The ZenFone AR will be available in the Philippines in July, priced at P44,995 pesos.

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