• Audi July volume grows 9.8% on SUV power, China demand


    Ingolstadt, Germany: Audi AG delivered around 131,300 cars to customers in July, a 9.8-percent increase year-on-year, with SUV sales making a significant contribution to the growth.

    Audi posted strong gains in China with a 27-percent rise. Worldwide, the carmaker sold around 911,800 cars in the first seven months of the year, increasing deliveries by 6.9 percent.

    Following the successful launch of the Sportback version in February, around 113,600 units of the A3 family have been sold from January through July (up 9 percent). During the same period, sales of the Q3 compact SUV increased by 61.9 percent while those of the Q5 rose 17.1 percent. Around 50,900 more units of the Q3 and Q5 were sold than in the previous year.

    In China, Audi’s numbers climbed 27 percent in July with 41,766 cars sold. The Q3’s and Q5’s results were boosted by locally manufactured models like the A4 L (up 20.9 percent) and the A6 L (up 21.5 percent). Audi exceeded year-on-year deliveries in China by 19 percent, or 269,905 units, in the first seven months of 2013.

    Audi continues to post double-digit growth in Asia Pacific where its sales were up by 19.1 percent from January through July. Japan posted a significant 18.9-percent increase while South Korea logged a 30.4-percent gain.

    Audi also enjoyed double-digit growth in North America with a 13.7-percent rise, driven by US deliveries that reached 87,341 cars, or a 13.6-percent growth. In July alone, 13,064 deliveries represented an increase of 11.6 percent, with the Q5 making the largest contribution in July.

    In Europe, Audi managed to finish July at levels close to those of the previous year (-0.2 percent) despite challenging economic conditions on the continent. The company currently remains slightly below the 2012 figure for the first seven months of the year with sales of around 443,350 cars, representing a decline of 2.2 percent. However, these results indicate that Audi’s performance was more stable than the European market as a whole. Sales in Germany declined 4.8 percent to 150,249 deliveries in the first seven months of the year.

    In July, the difficult economic environment continued to make its presence felt in the markets hit hard by the crisis such as France (down 6.1 percent), Italy (down 3.6 percent) and Spain (down 1.6 percent). But Audi’s results in Europe were strengthened in July by Russia, with a 7.1-percent increase, and by the UK, where sales grew 18.9 percent to 10,550 units.


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