Even if oranges are not grown this side of the world, they have always been a fruit of choice in the Philippines. No one knows this piece of trivia better these days than the Australian Trade Commission, which has seen a dramatic rise exporting oranges to the country.
The agency, together with its partner farmers Citrus Australia, reported 300-percent growth in citrus exports to the Philippines since actively marketing the produce in August 2014 through a campaigned dubbed, “Australian Oranges-Now in Season.”
Being held for the second time this month in selected supermarkets nationwide.
Vanessa Perez, business development manager for Agribusiness at the Australian Trade Commission, explained that the campaign promotes Australian fresh produce, which is reputed to be of high quality based on country’s strict food safety regulations.
“Quality is everything,” echoed David Daniels, Citrus Australia’s market access at the launch of the campaign’s 2015 outing at the Bondi and Bourke restaurant in Makati City. “The main thing we really need to focus on is quality that will deliver value for money for the consumer.”
To further promote Australian oranges in the Philippines, Australian Ambassador Bill Tweddell and Filipino-Australian celebrities Iya Villania, Chris Ervingham and Fely Irvine were invited to talk about the health and wellness benefits of eating oranges.
They were also joined by Chef Wade Watson of Bondi and Bourke who helped them whip up their favorite orange recipes in a cooking demo.
Irvine, a former member of the popular Australian children’s television show Hi5, shared her mother’s grilled chicken with honey and orange sauce with Chef Watson.
Everingham, a player of the football team Philippine Volcanoes, prepared his favorite grilled chicken garden salad, while saying, “A sigle orange can provide the Vitamin C requirements the body needs for the day.
Finally, Villania, a known television host, actress and triathlete cooked beef stir fry with oranges, and also revealed how picky she is with her orange juice. “I can even tell by taste if an orange is fresh or not,” she asserted.
The second Australian Oranges-Now in Season campaign is currently offering two varieties of Australian oranges—the Washington Navel and Valencias.
Washington Navels in general are tagged as the world’s finest orange for eating and is easy to spot because of the button or navel shape where the stem ends. Valencias on the other hand sometimes called “summer oranges” because of its seasonal availability.