RYAN KRAFT

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As a follow-up to my previous column about Stage-Gate® as a way to structure our innovation processes, I would like to discuss some struggles this structure will face by design. Limitations in our capabilities to approach decisions as fully rational beings will inadvertently take their toll when we use this…

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In this final column, we shall close the series on behavioral traits and decision-making errors in the innovation process. The previous parts gave insight into how a connection to our ideas and projects could cause a reluctance to let them go, even if they were failing. Furthermore, they presented how…