Avel’s time to share

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Avel Bacudio takes his concepts of love and sharing a meaningful step further in his new collection dubbed ‘Share x Avel’

Avel Bacudio takes his concepts of love and sharing a meaningful step further in his new collection dubbed ‘Share x Avel’

Noted fashion designer Avel Bacudio is no stranger to love. For everything that comes up on his sketchbook is, as he says, is a work of passion that he is eager to share with fashion-loving Filipinos like himself.

His latest collection takes his concepts of love and sharing a meaningful step further. Dubbed “Share X Avel” it was brought about by a personal belief that his passion can be a source of livelihood, not just for himself, but for his countrymen as well. For this, he collaborated with Share—a social development platform that uses fashion and lifestyle as a means to provide economically challenged Filipinos a sustainable source of income and livelihood.

“Alam ko kasi ang pakiramdam na galing sa wala [I know the feeling of having to come from nothing],” the designer reveals. “At kung sa paraan na ito makakapagbigay tayo ng opportunity para magkaroon ng trabaho ang mga nangagalilangan, kahit sa pamamaraan ng maliit na negosyo, go na! Sino bang ayaw na makita lahat ng pamilya na maging masaya?” [And if this is a way in which we can provide opportunities for Filipinos to have a source of income, even in the form of a small business, then I’m all for it! Who doesn’t want to see Filipino families happy?]

From his days growing up in the province without a pair of shoes and landing his first job in Manila mopping the floors of a fast food chain—Bacudo found himself journeying through a series of humps and bumps. Who would have thought though years later, he would be an internationally renowned designer brushing shoulders with the likes of Jimmy Choo?


“Ang success ay hindi lang sa atin yan. Galing din yan sa iba–sa tulong ng iba. Lahat tayo alam ang pakiramdam na mangailangan ng tulong, at alam ang pakiramdam ng ginhawa pag natulungan.” [We do not achieve success alone. It’s a combination of your hard work and the help of others. We all know what it feels like to need help, and at the same time, the gratitude of knowing someone helped us out.]

avl120160218As his way of giving back—of taking his turn at helping others—Bacudio will donate 25-percent of every item sold from his capsule collection, available online via www.share.ph, to Share Foundation’s Kita Kit Livelihood Program, in partnership with Boardwalk Charity Foundation, Incorporated.

The program is embedded in Boardwalk’s social business model of shared profit and inclusive growth. Together with a bag of products that beneficiaries can sell is a 10-month business training program to closely mentor and monitor their progress. It is a commitment to help economically challenged Filipinos gain capital and confidence, and enhance skills and sensibilities to have a fair shot at business success.

A classic story of struggle to success represents Bacudio’s passion and vision. And this, his collaboration with Share speaks volumes about his past and the future he wants to create for himself and others.

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