Ayala Alabang throws support to Globe


Globe Telecom’s plan to significantly enhance connectivity in posh villages amid growing popularity of bandwidth-intensive devices is being supported by homeowners at Ayala Alabang.

The Ayala-led telco started to address clamor for improved mobile coverage in Ayala Alabang in 2011 by investing significant capital in installing more cell sites and improve connectivity within the village. Ayala Alabang currently houses three Globe cell sites.

Emmanuel Estrada, Globe head of Network Technologies Strategy, said that “given the size of the village, seven to eight more cell sites are needed to further enhance connectivity inside the village.”

The village has approximately 4,000 houses constructed of high-grade materials and almost 30,000 residents. Households situated farther from base stations could experience poor mobile coverage as cellular signal and quality diminish with distance, he said.

Globe said the 9,000 full-grown trees pose a challenge to providing deep
indoor coverage to its customers in the area.

Mobile data explosion amid growing access to Internet connectivity, which requires more bandwidth than traditional voice and text messaging services, demands the establishment of more cell sites to ensure and deliver superior mobile data services especially indoors, Estrada said.

The company said that to address subscriber requirement for higher bandwidth capacity, Globe is ready to implement tailor-fit solutions that would boost cellular coverage that would benefit the entire Ayala Alabang community.

Such solutions include the use of outdoor distributed antenna system, which makes use of a specialized lamp posts built with radio signal transmission capability and the use of cell sites disguised as palm trees or other aesthetically designed cell sites to blend with the surrounding areas, such as those deployed in Urdaneta Village in Makati.


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