Ayala Automotive Holdings Corp. (AAHC), through its wholly owned subsidiary, Automobile Central Enterprise Inc. (ACEI), has officially brought back the iconic Volkswagen Beetle to the Philippine market.
The car was reintroduced to the market in a symbolic ceremony held late Friday, led by Fernando Zobel de Ayala, Ayala Corporation president and chief operating officer; Jaime Augusto Zobel de Ayala, chairman and chief executive officer; and John Philip Orbeta, Ayala managing director who also serves as chairman and president of Ayala Automotive Holdings Corporation.
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