Ayala Land to build more affordable Seda hotels in Iloilo, Palawan

Property developer Ayala Land Inc. (ALI) said it plans to extend the reach of its urban lifestyle hotel brand Seda by developing a more affordable format for the provincial market.

ALI president and chief executive officer Bernard Vincent Dy told reporters recently that ALI will expand its Seda brand “to another format for provincial expansions. It still has the same Seda feel, but with fewer function rooms and cheaper room rates.”