PROPERTY developer Ayala Land Inc., (ALI) and retailer Puregold Price Club Inc. will launch the first branch of their joint-venture supermarket in Quezon City before the end of the month.

Merkado Supermarket is a product of AyaGold Retailers Inc., a 50-50 joint venture between ALI Capital Corp. and Entenso Equities Inc., wholly owned subsidiaries of ALI and Puregold, respectively.

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