Bahrain: A major promotional and media blitz is under way to put the spotlight on next week’s Formula 1 Gulf Air Bahrain Grand Prix.
Race organizers are teaming up with different ministries to promote the mega event of the year on the kingdom’s sporting calendar.
The three-day race will be held from April 1 to 3, at the Bahrain International Circuit (BIC) in Sakhir.
More than 3,000 national and F1 flags have gone up on the kingdom’s highways, intersections and landmarks.
“This year, more than 3,000 Bahraini and Formula One’s black and white chequered flags have been put up on key highways as part of our promotional campaign,” said BIC Commercial Director Sherif Al Mahdi.
“We are working with the Works, Municipalities and Urban Planning Affairs Ministry in the beautification project that will also see planting of thousands of seasonal flowers across the country,” he added.
F1 advertisements will also be promoted in the media to generate interest among motor racing fans in the region and internationally, said Mahdi. “All social media channels are being used along with outdoor advertising such as billboards including a giant poster on the side of the Almoayyed Tower in Seef District.”
“Special Formula One arches have been set up at the entrance of Juffair and Amwaj Islands with banners having been put up at Bahrain International Airport and the King Fahad Causeway,” he added.
Mahdi said they were receiving good response this year because of the promotions to help boost interest in the three-day race. “Tickets are selling fast and we expect sales to pick up during the last few days.”
“Some of the stands are almost sold out,” he said.
The 57-lap Bahrain Grand Prix is scheduled to flag off at 6 pm on April 3. Qualifying on April 2 will start at the same time, while an hour-long third practice session will be held from 3 pm to 4 pm.
The mega event will be the 12th edition of F1’s only desert race and it will mark the second round of this year’s Formula One World Championship.
The race is one of the kingdom’s leading sporting events, attracting more than 500 million spectators and around 100,000 visitors from around the world every year.