Universal Motors Corporation (UMC), through its subsidiary, Bayan Automotive Industries Corporation (Bayan Auto), the Philippine distributor of BAIC passenger cars, sport utility vehicles (SUVs) and commercial vehicles, broke ground on its new two-level, 1,200 square-meter BAIC Makati showroom during ceremonies held on April 19.
Bayan Auto president and Chief Executive Officer George Chua welcomed the guests from government and business, headed by Jeronimo Kilayko, president and CEO of UCPB, Jacque Ruby, country head of History Channel Asia and A+E Networks Asia, and Wilson Lee of UMC.
The BAIC flagship showroom, when completed, can showcase more than 20 vehicles at one time and will have a customer lounge, kids area, a boutique display area, sales offices and after-sales service reception area at the ground level. A mezzanine will hold the Executive Office and a Board Room.
The BAIC Makati Showroom is a statement of BAIC’s commitment to its customers and is envisioned to be a space where BAIC can engage with customers at all levels. It will represent, and is an expression of everything that BAIC stands for – proactive, honest, intelligent, innovative and an energetic brand.
“The BAIC Flagship Showroom is a testament to our commitment to the brand and to ensure that Filipinos will have access to quality vehicles, with advanced features and at an affordable price,” said Chua. “With the continuing strong support from the banking community, we are confident that more Filipinos will be having access to BAIC vehicles.”
The BAIC flagship showroom will be ideally situated along Makati’s automotive row within the Universal Motors Corporation Compound at 2232 Don Chino Roces Avenue, Makati and is expected to be completed by the third quarter of this year.