‘Baket’ challenge

Yes, certainly raising awareness—and funds!—for amyotrophic lateral sclerosis (ALS) is a great thing.

But there are nuances to social-media-dependent awareness-raising that need to be considered, where the point can so easily be missed, and what goes viral is something other than what was sought. The bandwagon after all is a scary thing precisely because it is unthinking and out of control, and no matter how intelligent one might be, it is easy to get lost in the mess.