In click-happy shooting-from-the-hip unthinking-social-media Pilipinas, one finds that sometimes the bandwagon gets what it wants. Yes, there is the good ol’ collective activity of kuyog, that scarier version of ganging up on someone, for all of social media to see – usually more embarrassing for those who don’t know when to stop and go into full blown bullying.

And then there’s the idea of “online clamor.” The kind that the President can invoke when he says he’s thinking of running for a second term, as it is what can produce something as thoughtless and superficial as the so-called MRT challenge.

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