Barangay LS 97.1 FM radio station has strengthened its brand presence nationwide with the integration of the Manila’s programming format in its provincial FM stations across the country.
“We are promoting the same brand of fun and expanding it nationwide,” stated radio executive Glenn Allona of the campaign. “With the theme ‘Isang Bansa, Isang Barangay’ all our regional FM stations will be unified under the same brand and format.”
This month, 14 regional stations launched the new brand along with a new logo, music theme and fresh set of IDs, programs and events. “Tugstugan Na!” the popular shout out of Barangay LS in Manila, is now also heard in Bacolod, Baguio, Dagupan, Iloilo, Kalibo, Legazpi, Lucena, Naga, Palawan and Tuguegarao; while stations in Cebu, Davao, Cagayan De Oro and General Santos espouse “Nindota Ah!” a Cebuano affirmation of something good, beautiful or outstanding.
Local programming in the regions has also been formatted to include local versions of the programs airing on Barangay LS 97.1 in Mega Manila.
Barangay FM radio stations nationwide now include: Barangay LS 97.1 Mega Manila, Barangay RT 99.5 Cebu, Barangay 103.5 Davao, Barangay 107.1 Bacolod, Barangay 92.7 Baguio, Barangay 100.7 Cagayan De Oro, Barangay 93.5 Dagupan, Barangay 102.3 General Santos, Barangay 93.5 Iloilo, Barangay 92.9 Kalibo, Barangay 96.3 Legazpi, Barangay 91.1 Lucena, Barangay 101.5 Naga, Barangay 97.5 Palawan and Barangay 89.3 Tuguegarao.
Barangay LS 97.1 FM is the flagship FM radio station of GMA Network.