Battle of networks heats up


ABS-CBN Corp. and GMA Network Inc. on Tuesday both claimed that they are the most watched network in the country in 2013.

The Lopez-led company said that it ruled national TV ratings across urban and rural homes with an average national audience share of 42 percent, or 9 points higher than GMA’s 33 percent, based on year round data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes. From January to December 2013, ABS-CBN said that it beat all other networks across all time blocks and even swept all 15 slots on the list of top 15 most watched programs last year.

The Kapamilya network claimed that it remained undefeated in primetime, or from 6 p.m. to 12 p.m., with an average audience share of 47 percent, or a whopping 16-point lead over GMA’s 31 percent.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment to reach more consumers effectively.

ABS-CBN also said that it led the morning 6 a.m. to 12 midnight block with an average audience share of 37 percent against GMA’s 33 percent, while the Lopez-led network achieved a 40-percent audience share in the early afternoon block against GMA’s 36 percent.

The late afternoon, which is from 3 p.m. to 6 p.m. block, scored no exception as the Kapamilya network claimed that it ruled with 38 percent compared to GMA’s 33 percent. When it comes to the country’s top 15 most watched programs, ABS-CBN said that it also ruled the list.

On December 2013 alone, ABS-CBN said that it again ended the year by maintaining its monthly leadership over rival TV stations by garnering an average audience share of 43 percent, or 10 points higher than GMA’s 33 percent.

GMA’s claim
Meanwhile, GMA said that it captured Urban Luzon and Mega Manila in the 2013 ratings.

GMA’s airing of the Pacquiao-Rios bout bested other programs in the Nationwide Urban TV Audience Measurement (Nutam), Urban Luzon and Mega Manila
GMA claimed that it dominated viewer-rich Urban Luzon and Mega Manila in all dayparts in 2013, effectively keeping its commanding lead over rival networks, according to data from ratings service provider Nielsen TV Audience Measurement.

The Gozon-led network said that based on overnight data from Nielsen dated December 15 to 31, it recorded an average total day audience share of 36 percent in Urban Luzon, which makes up 77 percent of the total urban television households in the country, impressively ahead of ABS-CBN’s 30.8 percent by 5.2 points and of TV5’s 12.8 percent by 23.2 points.

The Kapuso network similarly kept its ratings edge in its bailiwick Mega Manila with a 37.2-percent average total day audience share. GMA said that ABS-CBN trailed behind by 8.4 points with 28.8 percent while TV5 was behind by 23.5 points with only 13.7 percent. Mega Manila notably accounts for 59 percent of the all urban television households nationwide.

GMA also said that it captured majority of the slots on the list of top-performing programs (including specials) in Mega Manila with 17 out of 30. GMA and TV5 subscribe to Nielsen TV Audience Measurement.

“This 2014, GMA is gearing up to unveil a fresh slate of programs both in the afternoon and primetime blocks. The first quarter alone will see the launch of six original Kapuso dramas,” the network said.


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