The Department of Tourism (DOT) is bringing in to the Philippines five of the biggest travel influencers from Beautiful Destinations, an award-winning creative technology agency that built the largest travel and lifestyle portfolio on Instagram and Snapchat.
They are Beautiful Destinations founder and CEO, travel social media expert Jeremy Jauncey; head of Brand Partnerships and celebrated travel drone pioneer Tom Jauncey; Community Manager and London’s top Instagram travel photographer and videographer Jacob Riglin; world-renowned iPhone-only photographer James Relf Dyer; and the videographer for American DJ duo, The Chainsmokers, Sam Kolder.
This marks the first time in Southeast Asia that a national tourism organization is partnering with the Beautiful Destinations team.
“Advertising is evolving away from an art of interruption and towards an art of inclusion. We’re showcasing living, breathing, destinations stories in real time and are incredibly excited about partnering with the Philippines Department of Tourism to harness the power of Instagram & Snapchat,” said Jauncey, in a statement.
He added, “Shooting what we call social-first content prioritizes unique perspectives shot by social media experts that captivate travelers in a much more genuine way than content typically shot for print and broadcast campaigns.”
The team is currently capturing images and videos in a unique perspective in different destinations around the Philippines until May 24. Members will share moments throughout each day of the trip on the Beautiful Destinations Snapchat, Instagram, and Facebook, as well as the DOT’s Instagram and Facebook accounts, reaching more than 10 million followers around the world.
Some of the top Philippine destinations that the team will travel to include Cebu, the first Spanish settlement in the Philippines and home to some of the country’s most iconic heritage spots; Bohol, home of the world-renowned Chocolate hills and the world’s smallest primate, Tarsier; Palawan, the title-holder for the World’s Best Island according to Conde Nast Traveler; Manila, which was included by travel publication “Lonely Planet” among Asia’s coolest cities; and Pangasinan, home of the Hundred Islands Natural Park.
Their videos from these trips will also stream outside the Philippine Center at 556 Fifth Avenue, New York, giving passersby a glimpse of the teams’ daily adventures in Cebu, Bohol, Palawan, Pangasinan, and Manila.
On why hold the endeavor, Tourism Secretary Ramon Jimenez Jr. believes that it will be effective in the country where a high percentage of its population is highly active on social media compared to any other country.
He commented, “The Philippines has been dubbed as the social media capital of the world. On many occasions, the DOT would leverage this strength by utilizing social media in most of our campaigns.
“Social media has, in fact, allowed us to be a game-changer in the tourism industry through our It’s More Fun in the Philippines campaign, whose central strategy is executed and propagated by millions of active, enthusiastic Filipinos themselves, who feel they have the power to persuade people to visit their country as tourists,” the secretary added.
In Manila, the DOT will host an InstaMeet between the Beautiful Destinations team and local travel and lifestyle influencers from the Philippines whose photos have been featured on the Beautiful Destinations Instagram page.
The meet will provide a platform, both to the local and foreign travel influencers, to exchange insights and ideas about photography, travel, and lifestyle. Some of the local influencers invited include celebrated Cebuano furniture designer Vito Selma, Filipino backpackers, and photographers Jaypee Swing and Rod Ruales.
“As the social media landscape continues to develop at a rapid pace, we have to adapt to changing times in order to stay ahead of the curve. Collaborating with Beautiful Destinations, which has already set the global standard for creating social content, is surely an effective way to make our country’s presence in the digital space more felt by travelers who are highly reliant on social media,” Jimenez concluded.