Beautifying Filipinas inside and out


Women’s intimate apparel giant, Philippine Wacoal Corp., celebrated 25 years of beautifying Filipinas inside and out.

Wacoal shared this milestone achievement with people who fueled its success for the past 25 years through a thanksgiving dinner inspired by the refined Japanese art of beauty.

The event was dedicated to the company’s employees, socio-civic partners, and trusted business affiliates for the due recognition that they deserve as steadfast partners of the women’s intimate apparel brand.

The guests were treated to a showcase of traditional Japanese ceremonies and performances, such as the Kagami Biraki Toast and a Taiko drum performance, to pay homage to the company’s Japanese origin.

It has always been Wacoal’s mission to be an instrument in the campaign to empower women. And Wacoal Philippines has stayed true to this commitment since it was established in 1989 to provide high quality products and superior customer service to its patrons.

“Wacoal Corp. was founded in Japan in 1946 to meet the needs of and bring comfort to the modern woman. This vision has not changed and this is the same vision that brings continuous success to our company,” said Takashi Iwasaki, Wacoal Philippines chairman and chief executive officer.

Wacoal has grown steadily over the years and is now among the top brands in the intimate apparel industry. It is also one of the widely distributed brands in the country with 52 department store counters, eight direct sales branches, and three online stores.

Here, Wacoal Philippines has always been active in promoting awareness about women’s needs in the country, but it was in 2005 when it made a mark by starting the Keep Abreast Program. The movement helped women fight breast cancer by reinforcing the public’s knowledge about their lethal enemy. Year-round seminars were held to promote the early diagnosis, prevention, and treatment of the deadly disease.

Also, the women’s intimate apparel brand continuously engages in socio-civic activities, in an effort to make a positive contribution to society. It championed environmental awareness through its Keep Earth campaign and forged partnerships with Habitat for Humanity to promote social development by helping build homes, and the Philippine Marketing Association to provide corporate-world learning experiences for students.

This year, Wacoal is set to launch its “Wacoal Loves Everybody” campaign which aims to celebrate the beauty of women in all shapes and sizes and further enhance its dedication to help Filipinas realize the beauty they have inside and out by expanding the reach of its intimate apparel line, known to give women the confidence they need to make them comfortable of the skin that they are in.

The campaign and other business plans are geared to strengthen the foundation of its intimate apparel line to give an extra boost of confidence to all Filipinas. This is also expected to contribute to the growth and strength of the company and provide more opportunities for its stakeholders.

For 25 years, Philippine Wacoal Corp. has established its position in the women’s intimate apparel industry and its role in the promotion of women empowerment. And the company will continue to do so onwards. Visit


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