Known as a country that loves and celebrates beauty, the Philippine market continues to attract brands from the global skincare and beauty scene, which always find a loyal following among Filipino women.
As such, The Manila Times chronicles the latest product launches that keep women this side of the world at par with beauties near and far.
Recognized as one of the major players in the beauty industry, Japanese makeup has solid followings around the globe and the Philippines is no exception.
Kate Tokyo, founded in 1997, and which established a Philippine presence only in 2015, continues to expand its product range here with the fade-resistant Lasting Eyebrow. The new Japanese brand will also give existing eye makeup in the country a run for their money with its new Sharp Lock Gel Pencil, perfect for easy and on-point application, especially for the extra challenging winged-tip.
Meanwhile, fellow Japanese brand Bioré, which initially became famous for its gentle facial foaming cleanser in the 1980s, continues to pursue makeup remover formulations with the launch of its “most powerful line to date.”
Gentle on the skin nonetheless, Biore MUR offers makeup users thorough skin cleansing sans the sticky feeling left by its forerunners. It is also easy to use in pump bottles, on either wet or dry skin.
Considered the top body lotion formula in the US, Aveeno has announced its official arrival in the Philippines. According to brand officials, the move aims to give more Filipino women “the opportunity to experience naturally beautiful skin.”
This 70-year-old formula of colloidal oats in lotions and body washes has been clinically proven to sooth dry skin, a perennial problem that is also dominant in a tropical country.
Meanwhile, Maybelline of New York—which now has Filipino counterparts for its world famous American Maybelline Girls in Georgina Wilson and Liza Soberano—continues its product expansion in the market with the launch of its Dream Velvet Soft Matte Hydrating Foundation range. Available in various shades for different skin tones, this is brand’s first-ever hydrating matte foundation that “promises 100-percent velvety-smooth perfected skin that will last all day.”
Founded in 1976 by Dame Anita Roddick in Littlehampton, England, The Body Shop maintains a strong presence in the Philippine market today.
The company, famous for its ethical practices of anti-animal testing, is as active as ever in improving its wide range of products. The latest redeveloped best-selling line is its iconic Vitamin E skincare range, which has seen the addition of hyaluronic acid, said to provide 48 hours of plumped hydrated skin.
All new in the line is the Vitamin E Moisture-Protect Emulsion SPF 30 PA+++, a lightweight milky texture that will leave skin moisturized, soft and protected sans white marks.