BEC World Plc, the operator of Channel 3 listed at the Stock Exchange of Thailand, has acquired an all-rights deal for the 2016 MotoGP World Championship from Madrid-based Dorna Sports, aiming to boost viewership on digital Channel 28 SD.
Surin Krittayaphongphun, acting president of subsidiary Bangkok Entertainment Co., which holds the license, said he was thrilled to broadcast the best of motorcycle racing.
“The MotoGP tournament program is seen as one of Channel 3’s content enhancements this year, apart from Uefa Euro and the Volleyball World Grand Prix,” Surin said.
Eighteen events will be broadcast via Channel 28 SD from March 20 to November 13.
Surin declined to reveal the budget for sports content this year, but he voiced confidence that the airing of the MotoGP World Championship would draw more viewers for the unprofitable Channel 28 SD.
In a previous interview, Surin said BEC World paid less attention to Channel 28 SD over the past two years but was now gearing up to improve content and generate more revenue.
BEC World owns one analogue channel, Channel 3, and three simulcast digital channels: Channel 28 SD, Channel 33 HD and Channel 13 Family.
Although the company confirms that its three digital channels remain unprofitable and overall TV business revenue declined by 5 percent to 6 percent last year because of less advertising, Surin is optimistic that the company’s TV business will grow in the range of 3 percent to 3.5 percent this year.
Channel 28 SD targets the mass audience countrywide, Channel 33 HD focuses on the urban audience in Bangkok and big provinces, and Channel 13 Family features shows for families with children.
Last year, BEC World generated an overall nine-month net profit of 2.3 billion baht (about $65.51 million).
MotoGP is the world’s premier motorcycling championship. The competition is famous for its congregation of the world’s top motorcycle makers such as Honda, Yamaha, Ducati, Suzuki and Aprilia.