“Behind Every Scene” is the newest ad campaign of homegrown fashion brand Bench. On June 19, a special premiere was held, heavy with anticipation on who the label’s newest endorser would be.
Celebrities and fashionistas gathered at the Bench Tower’s basement, dubbed “At the Play-ground,” for the grand reveal, in a program hosted by Bianca Valerio.
“I know for a fact that this guy was born on February 11, 1992, so he’s an Aquarian. He also earned himself a black belt in karate, and is part of a world-wide movie series,” she teased the crowd.
Bench’s new man is none other than Taylor Lautner, the young Hollywood actor who best known for playing Jacob Black in the record breaking global phenomenon, The Twilight Saga.
Indeed a coup for Bench CEO Ben Chan, who personally flew to California for the shoot in May, Lautner did his own stunts for L.A. photographer and videographer Anthony Mandler, who has also worked with the likes of Rihanna, Beyonce, Usher and Justin Bieber, among many others. The shoot was held at a warehouse, and according to Chan, Taylor arrived 15 minutes earlier than call time.
“Sobrang bait nya, wala siyang special request. Siyempre kinakabahan din ako, ayoko pag suplado kasi ma-tu-turn off ka, pero siya, tumatabi na nga ako lalapit pa siya,” he replied.
In the new ad campaign, Lautner was dressed in Bench’s blazers and cardigans, and carrot chinos collection in shades of red, blue, and brown.
As the guests wondered whether the hunky American actor will come to the Philippines for the endorsement, Valerio excitedly announced, “He will be here this year. Really, really soon.”