Benefit paints the south pink

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Benefit Cosmetics continues to create more buzz in the Philippines as it finally brings its fun, crazy and girly world down south of Metro Manila.

On September 5, the San Francisco-based beauty brand famous for its free-spirited personality and instant beauty solutions, celebrated the opening of its newest boutique at Alabang Town Center with a pretty pink party.

Guests were treated to posh hors d’oeuvres, musical performances and, of course, makeup madness.

The day was all about Majorette, Benefit’s newest and cheekiest cream-to-powder booster blush. It’s the much-anticipated addition to the brand’s Box O’ Powder collection including bestsellers Coralista, Dandelion and Hoola.


Models costumed as blushingly majorettes and hunky quarterbacks ushered guests onto Benefit’s signature pink carpet for a paparazzi moment before accompanying them to take a peek into the pretty boutique—the biggest in Southeast Asia so far.

“We’re so excited to finally be bringing Benefit to the south. Our Benefit Alabang Town Center store is the biggest boutique not just in the Philippines, but in Southeast Asia,” announced Benefit Cosmetics Philippines’ Marketing Manager Kriska Ramos in her welcoming remarks.

Benefit’s Sales Development Executive Donna Shaw and RSSI’s Deputy General Manager Vicky Marchadesch accompanied Ramos for in the official ribbon cutting.

Always a show-stopper, the brand officially started the party with a bang, courtesy of a mini parade by a flag-twirling drum and bugle band dressed in—what else?—majorette costumes. It created the perfect introduction to the host of the day, the bubbly and very charming Joyce Pring.

This was followed by a round of fun parlor games that guests eagerly joined for a chance to take home exciting Benefit goodies.

And, of course, a Benefit event wouldn’t be complete without a makeup demonstration led by trainer Miakka Lim. Guests were shown easy tips and tricks for getting a flawless, everyday look with the help of Benefit’s all-time bestsellers like the POREfessional PRO balm and They’re Real! mascara, as well as the new Majorette blush.

To wrap up the program with a musical touch, members of the Ateneo Blue Repertory surprised guests with a sweet rendition of a Katy Perry medley of chart-topping “Teenage Dream” and “T.G.I.F.” What a perfectly apt ending to an awesome Friday with Benefit Cosmetics.

Benefit Cosmetics stores are found in Greenbelt 5, TriNoma, Mall of Asia, Rustan’s Makati, Rustan’sShangri-la and Alabang Town Center.

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