ABOUT 14 percent of the world’s children suffer from asthmatic symptoms, and it has been a leading cause of school absenteeism, and a common reason for children being excluded from sports and other activities. In the Philippines alone, around 10 million people have this disease. By asking 10,000 school staff members, sports coaches, and decision makers to breathe through a straw, Electrolux hopes to inspire the community to create asthma-friendly environments.
“With medication, better knowledge about the disease, and improved indoor air quality, no child should have to stay home from school or get excluded from the community,” says Henrik Sundström, vice president, Group Sustainability at Electrolux. “With this initiative, we want to inspire people to take a stand and help create safe and healthy environments that don’t exclude children with asthma. Reducing asthma triggers is easy, and we can all help.”