Beware of de-branding

THERE is a need to understand the practice of big celebrated brand titles who co-brand with bogus award-giving bodies to their detriment.

Why these brands allow themselves to be duped amazes us. It is either the brand managers going on the cheap or the proprietors themselves who allow this mischief. To brand or co-brand with outfits that do not carry integrity will only spoil what the celebrated brands may have already achieved. It is appalling to read adverts of awardees on ink by bankrupt rags who promote their surveys as if to generate integrity when to begin with their samples utilized are negligible. This is what we call negative branding or de-branding!