Big business cashes in on ‘Brand Pope’ in PH

Pope Francis says he has come to the Philippines to help the poor, but the country’s biggest businesses and multinationals are also cashing in with a not-so-subtle hijacking of his image.

The pontiff is the most trusted figure for many in the Philippines, where 80 percent of the nation’s 100 million people are Catholic, and this week’s trip has generated a marketing frenzy for “Brand Pope.”