He spends as much time on the road as he does back home. Yet, he says his schedule still affords him the time to enjoy the simple joys in life. Robert Cromer says it’s all about learning how to manage your time more effectively. Cromer is the vice president, Americas Region for Professional Services of Teradata Corporation. It’s the same formula for any type of business, he says. The difference lies in knowing what you have to be able to make the right decisions.
This is also the same value proposition that his company Teradata tells its customers. The NYSE-listed Teradata is a global leader in analytic data platforms, marketing platforms and consulting services. In a nutshell, they help companies unify and analyze massive amounts of data, so they can discover more of the things that matter most to them. The company was founded in 1979, based on a concept from research at the California Institute of Technology (Caltech) and from discussions of Citibank’s advanced technology group. In 1986, Teradata was named by Fortune Magazine as “product of the year.” The next year, it had its initial public offering, and was listed in August 1987.
Today, Teradata is the world’s largest company solely focused on creating enterprise agility through database software, enterprise data warehousing and analytics. The company has more than 8,000 associates in 42 countries and a diversified client base of over 1,200 customers worldwide. In the Philippines, the company recently opened its second office at the Bonifacio Global City (BGC) in Taguig, where the site will serve as Teradata Philippines’ main Americas Development Center, which provides services to Teradata customers in the Americas region. Some of Teradata Philippines’ customers include Philippine Airlines (PAL) as well as the country’s two major telcos—Globe Telecom and Smart Communications. They are currently eyeing banking and retail too, since apart from the telcos, these are the two sectors that have the highest growth rates.
Cromer says he is quite pleased with the opening of the second site. He explains: “The new Philippines office will provide additional services capabilities for our Big Data analytics, database migration and managed services segments—areas where we see the most demand from our clients.” He says further that these capabilities cover data integration, operational support, migration, business intelligence, Big Data analytics, testing, marketing, application development and support services. With the opening of the second site, the Philippines is now the second-largest professional services provider for Teradata worldwide.
At a press conference held recently in Manila, Cromer, along with other key officials, also talked about their Teradata University Network (TUN), which they started by partnering with several universities in the US, and which they now also offer in the Philippines via partnerships with some of the Philippines’ top universities, such as De la Salle, Mapua and Ateneo. The idea behind TUN, according to Cromer, is for students, especially those who are working on their masters’ degrees, to be exposed to “advanced analytics, what are some of their unique tools and capabilities. Those technologies are available to professors and students for use anytime.”
As vice president for the Americas region, Cromer oversees the company operations in both India and the Philippines, and says he has his work cut out for him. “I usually go on two-week trips, spending one week in Manila, and the next week in India. And I travel every two or three months.” He doesn’t mind the travel he says, because “I try to be a hands-on manager. At the end of the day this is a consulting and development business, it’s all about people, and I want to show up here, to show people that I care.”
When not traveling, Cromer says he says he is able to find a suitable balance between his work and personal life. “Right now, when I’m not working, my priority is my kids. I’m trying to make sure that I can do whatever I can to help and support, spend time with them before they go to college. Soon, we’re going on college trips, and I want to be a part of that part of my kids’ lives.”
Cromer also mentions he grew up with uncles who belong to the construction business, so he likes to build, cut, and make things himself too. He also is into bird watching when he finds a little more spare time for himself. In the end, he says it’s all about learning to manage what you have, to be able to spend extra time doing other things that matter to you. It’s the same principle that can be applied in the workplace or at home. And just like what his company Teradata would often tell its customers, the decision is entirely up to you.