THE Philippine Franchise Association (PFA) is staging its annual franchise show, Franchise Asia Philippines on June 10-14 at the SMX Convention Center in Manila to help Philippine franchising businesses become globally competitive.
With the theme “Opportunities and Challenges in an Integrated Global Economy,” the event presents strategies, solutions and opportunities to help the Philippine franchise sector take full advantage of today’s increasingly integrated global economy.
For this year, the expo committee chairman is Jose Magsaysay Jr., who has been successful in bringing Potato Comer throughout the globe. The Philippine franchise has outlets in Indonesia, Malaysia, Panama, the United States and the Middle East.
“This 2015 expo will be the biggest franchise expo in the Philippines. We are definitely the biggest conference expo in the world. We’re the biggest, the most unique event in the world because it’s the only four-in-one event in the world,” Magsaysay enthused.
He said they will also offer certified franchise executive seminars and educational seminars.
“We will have more than 50 international exhibitors from the U.S., Australia, Europe and other parts of Asia. We have more than 500 booths,” he said.
Magsaysay said franchising helped Potato Corner to grow and become a global brand.
“All our partners and franchisees helped us grow the brand. Now the brand is 500 stores strong with 90 stores in abroad. That is what I want to share to all entrepreneurs. Think franchising as the way to grow your brand. When the word globalization is a key word already, there is no option now but to go global. If you don’t go global you are missing a lot,” he said
Samie Lim, acknowledged as the “Father of Philippine Franchising” and chairman emeritus of PFA, said Myanmar, Vietnam and Cambodia are the new frontiers that franchisers should tap in expanding their market reach.
Lim said the Philippines as a leader in franchising can easily tap Asean markets that present very good expansion opportunities
Lim is one of the PFA stalwarts who thought of organizing the annual Franchise Asia Philippines.