Biggest and toughest triathlon race set

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Determination and perseverance push Cobra Ironman 70.3 athletes to finish the toughest race in the country

Determination and perseverance push Cobra
Ironman 70.3 athletes to finish the toughest race in the country

Cobra Ironman 70.3, the biggest and toughest triathlon race in the country—in which only the extraordinary can conquer—is all set for August 3 at Lapu-Lapu City, Cebu.

Staged by Cobra Energy Drink, Sunrise Events Inc. and the three-time host location, the race is expecting over 2,500 registrants from all over the globe.

This year’s Cobra Ironman marked history when registration slots were filled up all within four hours after the online registration opened—making it by far the biggest in terms of registration count.

Cobra Energy Drink has been powering up the event for six years straight starting in 2009 when the first Cobra Ironman 70.3 was brought to the Philippines.


As part of its efforts to promote the sport, the brand, together with Sunrise Events, held the first Send-Off Expo last July 11 to 13, where registered triathletes and even just thriving athletes were provided with race-preparation seminars and lectures. This effort goes beyond sustaining the energy needed, but to also fuel up the mind and spirits of the athletes.

“We are taking a new philosophy route this year, as we push our hardworking athletes to ‘Be Extraordinary.’ This is how Cobra Energy Drink sees their challenges—they are not only in competition with other athletes, but more importantly with themselves, outdoing their best race time this year,” explained Abe Cipriano, Asia Brewery assistant vice president for Marketing of Non-Alcoholic Beverages.

The training needed for this kind of race takes a lot of effort combined with strong commitment and unyielding perseverance. These athletes’ strict preparation time lasts for months.

Similar to the previous Ironman 70.3 events, athletes challenge themselves to reach the finish line for different reasons: some do it to promote a healthy lifestyle, some do it for their advocacies, and there are those who push themselves to test their endurance.

As part of Cobra’s “Be Extraordinary” campaign, the brand acclaims the determination and perseverance of these Cobra Ironman 70.3 athletes who push themselves to be the best that they can be—and become inspiration to fellow athletes and everyday Filipinos.

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