Bikers turn into eco-advocates for Cordillera

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Bikers turn into eco-advocates for Cordillera

Bikers turn into eco-advocates for Cordillera

From the nearby trails in Metro Manila to the uphill slopes of the Cordillera, employees of Globe Telecoms took their passion for mountain biking to greater heights by raising P200,000 from colleagues, family and friends to support forest-building activities of the Cordillera Conservation Trust (CCT), a non-stock, non-profit organization which uses modern sustainable development strategies to save the mountains.

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Leah Espinosa, the highest fundraiser for Globe Cordillera Challenge 4 eco-biking activity, said: “I always try to share my experiences in biking and the passion I put to it. They [family and friends]used to ask me what good will it bring if they pledge for me. My answer was simple: I bike for you, you pledge for me, and I’ll make sure we both save nature for your kids to see in the future.”

Since 2010, the Globe Cordillera Challenge has encouraged recreational mountain bikers to ride for nature and raise awareness for the need to reforest the Cordillera region.

Proceeds of the annual bike ride help support the forest building activities of Benguet-based CCT.

More than just enjoying the trails, the route brought to attention the mountains and areas the program sought to protect. “The bike route showcased the majestic mountains of the Cordillera. We all saw the areas where seeds need to be planted, and also met the local communities that were very supportive of our cause,” shared triathlete Vanessa Aguirre.

“The power of the employees to make a positive impact in the communities cannot be underestimated. We firmly believe that through the Globe employee volunteerism program, we are able to give our employees an opportunity to get in touch with their innate compassion and create meaningful change at the local level,” said Renato Jiao, Head of Globe Human Resources.

The event raised a total of P1 million to support the forest-building activities of the Roots and Shoots program of CCT. The seedling nurseries will be built in remote public elementary schools within the Cordillera area.

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