The Bureau of Internal Revenue (BIR) on Tuesday launched a new tax campaign to ensure higher tax compliance in the country as a means of boosting tax collections.
This year, the BIR aiming to increase its tax collections to P1.704 trillion in tax collections from last year’s P1.456 trillion.
Dubbed as “Angat Pa, Pinas!,” the tax bureau said the campaign calls for greater cooperation in terms of tax payment as every Filipino’s contribution in nation-building.
The BIR said that it is a nationwide public awareness campaign that showcases the country’s march toward greater progress as a result of collaboration among Filipinos on paying their correct tax obligations.
The bureau said the campaign will run for the entire year to drive home its advocacy and mandate to collect much-needed revenues for the government.
It involves tapping multimedia channels to bring across the advocacy’s message to Filipinos across the country. These include television, radio, print media, outdoor billboards, outdoor and building LEDs and LCDs, airport, seaports and major cinemas in the Philippines.
“For this year’s campaign, we want to instill patriotism among our people. We want to show that our country is moving in the right direction. If we do our share in the form of paying the correct taxes, we will all be part of nation-building and in uplifting the lives of our countrymen,” BIR Commissioner Kim Jacinto-Henares, said.
Henares also called on the BIR regional directors to rally behind the campaign in their respective revenue regions to ensure higher tax compliance that translates to increased tax collections.
The “Angat Pa, Pinas!” advocacy campaign is part of the bigger Revenue Administration Reform Project being implemented by BIR, with support from Millennium Challenge Corporation, and Millennium Challenge Account-Philippines.
“Our taxpayers’ contributions, no matter how big or small, will help fund various government projects that aim to bring comfort and sustainable growth to the Filipino people. These are all integral part of the nation’s progress,” Henares said.