• Blame-sharing on price tag deviations


    A month ago, I wrote a column about retailers’ deviations from clear provisions of the Consumer Price Act and the Price Tag law, and that in many instances one item has two price tags, one for cash and the other for credit card. Sometimes, unreasonably priced items don’t have any price tag at all.

    Retailers pass off cash price tags as discounted prices for the items while credit card prices are those tagged as Suggested Retail Price (SRP). Price discounts have become marketing and sales tools to deceive consumers and government price regulators don’t seem to see it that way.

    Two weeks ago, we received a letter from lawyer Victorio Mario A. Dimagiba, undersecretary for the Consumer Protection Group of the Department of Trade and Industry (DTI), explaining that the Department of Agriculture (DA) and the Department of Health (DoH) share the tasks of price monitoring.

    In short he was saying that DTI is not the only agency to blame for the confusing price tags because DA is in charge of agricultural products and DoH, for medicines, cosmetics and related products.

    We are running the DTI’s response here in the spirit of fairness:

    Atty. Victorio Mario A. Dimagiba
    Undersecretary for Consumer Protection Group
    Department of Trade and Industry
    Republic of the Philippines



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